Independent Digital Creative veteran working in the pursuit of helping make things the best they can be.

Combining deep roots in music and fashion with formal design education in 2000 I joined Rockstar Games where I was the lead animator on the groundbreaking GTA III and Grand Theft Auto Vice City after providing elements outside of the animators role including Scoring the 'Theme from Vice City' and Designing the brand's Iconic Logo I moved to New York to become the Art Director of Rockstar Games for most of the 00s, working on all artistic elements of their games: animation & storytelling, graphic design, styling, music, and pioneering the use of performance capture, character scanning and procedural animation.

After Rockstar I provided freelance Cgi and creative services to some of the top companies in the NYC marketing and media industries before taking a creative executive position at Cambridge underground online games company Jagex where I learnt about the dark arts of truly online games and leadership in companies going through transition.

Since 2015 I have been an independent creative director tapped by Brands and Production companies for his mastery of the space between games and advertising. Using VR, AR and other immersive techniques to develop a selection of cutting-edge experiences. From the Virtual launch of Jaguar’s first car to Flying or Sliding round London for the Shard, Staring in your own action movie trailer for Nissan or Bringing the Smurfs to life in AR.  

If you're looking for an unfair advantage, you need me in your corner...

I holds a First Class Honours Degree in Product Design & an mPhil in Virtual Prototyping both from the Glasgow School of art. A levels in Maths, Physics and Fine Art and Lives in Cambridge with his Family..