The online home of Creative Director and Technologist, Alexander Horton. I provide creative direction and consultancy to the Entertainment, Marketing and Design industries. Specialising in creating and execution of memorable an innovative interactive experiences whether Virtual or Physical..
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I specialise in the intersection of tech and physical experiences for brands and entertainment. A deep understanding of game and product design provides clear decision making and leadership.
20 years of working with realtime computer graphics technologies in games and experiences, I know tech and techniques inside out.
Turning creative into great experiences that work requires a deep understanding of the spectrum of interactive disciplines from UX to Story telling.